Privacy policy
We collect and use your personal data so you can buy music and resources from shop.abrsm.org. We need details such as your name, contact information, delivery address, telephone number, payment method and what you’ve ordered. We use this data to take payment, deliver your items, complete international tax and customs requirements, provide customer support, keep our website secure and, if you allow it, send you news and offers.
We share only the information needed with trusted providers, including Shopify, payment providers, Global-e for eligible international orders, Page Bros Norwich Ltd and delivery carriers.
We comply with applicable UK and EU privacy laws. You can access, correct or delete your data, opt out of marketing, and complain to the UK ICO or your local authority if you’re unhappy.
We never sell your data, we protect it with appropriate security and keep it only as long as necessary.
Full privacy policy
1. Who we are
shop.abrsm.org (the “Shop”) is operated by The Associated Board of the Royal Schools of Music (Publishing) Ltd, a limited liability company registered in England & Wales No. 01910047 whose registered office is 4 London Wall Place, London EC2Y 5AU, UK.
In this privacy policy we use the terms “ABRSM”, “we”, “us”, “our” to mean both the Associated Board of the Royal Schools of Music (Publishing) Ltd and its parent company, the Associated Board of the Royal Schools of Music (Reg No.1926395).
Both companies are registered with the UK Information Commissioner's Office as data controllers (Z6618494) and (Z6329415).
For UK and EU data-protection law, ABRSM is the data controller for personal data collected through this Shop. For eligible international orders, Global-e acts as merchant of record and processes transaction, payment, tax, customs, fraud-prevention and delivery data under its own privacy terms shown during checkout.
2. Scope of this policy
This policy applies only to the Shop and any related emails, SMS, fulfilment and customer-service activities arising from purchases made at shop.abrsm.org. It supplements the main ABRSM Privacy Policy. Where the two overlap, this Shop Policy governs.
3. What personal data we collect
The categories below describe what we collect and why.
| Category | Examples | Why we need it |
|---|---|---|
| Account & contact details | Name, email address, postal address, telephone number, (optional) ABRSM Candidate/Contact ID | Create and manage your Store account; communicate with you; fulfil orders |
| Transaction information | Products purchased, payment method, billing and delivery address, telephone number, tax or customs information, order history | Process payments; deliver goods; complete tax and customs requirements; handle returns; maintain accounting records |
| Device & usage data | IP address, browser type, device identifiers, timezone settings, clickstream data | Improve site performance; prevent fraud; personalise content |
| Marketing preferences | Opt-in/opt-out status for email, SMS, social advertising | Send relevant news, offers and updates (with consent or where permitted) |
| Cookies & similar tech | Functional, performance, analytics and advertising cookies, local storage, server-side tags | Enable basket, remember preferences, analyse traffic, personalise ads |
| Support correspondence | Emails, live chat transcripts, call recordings | Provide customer service; resolve issues; train staff |
4. Children
The Store is not intended for children under 14. We do not knowingly collect their data without parental consent. If we learn we have done so, we will delete it.
5. Why we use your data and our legal bases
We rely on the legal bases shown below.
| Purpose | Legal basis | Legitimate interests (if applicable) |
|---|---|---|
| Fulfilment of orders, delivery, returns, warranty | Contract (Art 6 (1)(b)) | — |
| Account administration & customer support | Contract; Legitimate interests | Efficient service; accurate records |
| Fraud prevention, site security, record keeping | Legitimate interests; Legal obligation | Protect business, customers and charity funds |
| Direct marketing (email & SMS) | Consent; Legitimate interests ("soft opt-in" for existing customers under PECR) | Promoting publications and resources relevant to our customers |
| Personalised advertising, analytics cookies | Consent | — |
| Compliance with tax and other laws | Legal obligation | — |
6. Automated decision-making & profiling
We and our payment and international-commerce providers use automated tools to:
- Score transactions for fraud risk, for example where the IP address, payment country and delivery country differ.
- Show personalised product recommendations and ads based on browsing and purchase history. You may object by contacting us (see Section 16).
If an order is declined and you would like us to review it, contact us.
9. International transfers
Some providers, including Shopify, Global-e and international delivery partners, may process personal data outside the UK or EEA. Where required, transfers rely on UK adequacy regulations, UK or EU Standard Contractual Clauses, International Data Transfer Agreements or another lawful transfer mechanism. We also require appropriate technical and organisational safeguards.
10. Data retention
We keep data only as long as necessary or required by law, as detailed below.
| Data type | Typical retention period |
|---|---|
| Order & financial records | 7 years after the end of the relevant financial year |
| Account data | Life of your account + 2 years |
| Marketing consents/preferences & suppression list | Until you withdraw consent + 2 years |
| Device logs & analytics data | 26 months (Google Analytics default) |
| Customer service correspondence | 3 years from last contact |
| Fraud-screening data | Up to 6 months unless linked to a disputed transaction |
11. Security and data-breach procedure
We follow industry best practice, including:
- HTTPS across the Store
- PCI-DSS Level 1 compliant payment processing.
- Encryption at rest and in transit.
- Role-based access controls and MFA for staff.
- ISO 27001-certified hosting.
- 24/7 security monitoring and annual penetration testing.
If we discover a personal-data breach likely to risk your rights, we will notify the ICO within 72 hours and inform affected users without undue delay.
12. Your rights
Your rights are set out in the main ABRSM Privacy Policy
Under the UK GDPR and (where applicable) EU GDPR you may: access the personal data we hold about you; request correction; request erasure ("right to be forgotten"); object to or restrict processing; withdraw consent at any time (e.g. via the unsubscribe link); and request data portability in a structured, machine-readable format.
You can exercise these rights by submitting a request via our online privacy webform, emailing privacy@abrsm.ac.uk, or writing to the address in Section 16. You also have the right to lodge a complaint with the UK ICO or your local supervisory authority.
13. Marketing communications
If you opt-in, we may send you emails or SMS about new publications, exam resources, events and special offers. You can opt-out at any time by:
- Clicking unsubscribe in any marketing email.
- Replying STOP to an SMS.
- Updating your preferences in your Shop account.
- Contacting us at dataprotection@abrsm.ac.uk
14. Third-party links
The Store may link to external sites (e.g. abrsm.org). Those sites are governed by their own privacy policies.
15. Accessibility
We want everyone to be able to use the Shop easily. The site integrates accessiBe, an automated accessibility solution that:
- Continuously scans the Shop and applies adjustments required by WCAG 2.1 AA and the UK Accessibility Regulations 2018.
- Provides an on-screen Accessibility Interface (look for the circular icon in the bottom left) that lets you choose profiles such as “Seizure-Safe”, “Vision-Impaired”, “Keyboard-Only”, or fine-tune text size, contrast and spacing in real time.
- Optimises pages for popular screen readers (JAWS, NVDA, VoiceOver, TalkBack) through AI-generated alt-text, correct ARIA roles and skip-links.
- Ensures full keyboard navigation, pause/stop controls for moving content and colour ratios that meet or exceed WCAG AA.
AccessiBe’s AI re-scans the Shop every 24 hours to incorporate new or updated content. If any part of the site remains inaccessible, or if you need this policy in large-print, braille or another format, please email accesscoordinator@abrsm.ac.uk or use the contact details in Section 17. We will provide an alternative within five working days.
16. Changes to this policy (version control)
We may update this policy to reflect legal, regulatory or operational changes. Significant changes will be announced on the Store or via email. Previous versions are archived and available if requested.
17. Contact us & EU representative
Data Protection Officer
Please email: dataprotection@abrsm.ac.uk
If we cannot resolve your concern, you may escalate to the UK Information Commissioner’s Office (ICO) or, if you are in the EU/EEA, to your local data-protection authority.

